List the challenges faced to conduct a good focus group discussion
What will be an ideal response?
There are many challenges to conducting a good focus group. Some researchers believe consumers have been so bombarded with ads, they unconsciously parrot back what they've already heard instead of what they really think. There's always a concern that participants are just trying to maintain their self-image and public persona or have a need to identify with the other members of the group. Participants also may not be willing to acknowledge in public — or may not even recognize — their behavior patterns and motivations. And the "loudmouth or know-it-all" problem often crops up when one highly opinionated person drowns out the rest of the group.
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________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert social influence on others
A) Opinion leaders B) Late mainstream adopters C) Strangers D) Barnacles E) Lagging adopters
What is a vertical merger?
A) a merger between firms in totally unrelated businesses B) a merger that integrates the operations of a supplier and a customer C) a merger between two companies in similar fields whose sales do not overlap D) a merger between two or more companies that compete in the same business and geographical market