Media buyers decide where to buy and place ads

As the chair of the United Way campaign, Maggie wanted to convince all her coworkers to sign a

pledge card donating money to the United Way. Her purpose was A) agenda setting. B) strengthening commitment. C) weakening a feeling. D) inducing a specific action. E) creating a new perspective.

The use of social media by British Petroleum in the wake of the Deepwater Horizon oil explosion was a classic example of __________ communication.?

a. efficient b. ethical c. viral d. crisis