________ are charges that manufacturers pay to get their products displayed

Pull promotion activities give the intermediaries incentives to carry and sell the product

Indicate whether the statement is true or false

The Falcon's Lair wants to double the number of media mentions the firm receives over the next two years. Which of the following elements should be included in the firm's MPR plan that will specify how this objective will be accomplished?

A) problem definition B) positioning considerations C) cross-functional interactions D) measurement and analysis E) statement of tactics