"Community relations" refers not only to supporting the local area but supporting ________
A) political entities
B) management decisions, above all
C) the businesses that operate within it
D) the community of the larger society
D
Business
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When a new company is acquired, which of these intangible assets, unrecorded on the acquired company's books, might be recorded in addition to goodwill?
a. A brand name. b. A patent. c. A customer list. d. All of the above.
Business
Which of the following statements is true about personal selling?
A) Personal selling generally involves telephonic conversation. B) Very limited amount of information can be communicated during personal selling. C) Personal selling is expensive. D) Companies marketing business-to-business products rarely use personal selling.
Business