When wording the statement of your ________, use verbs that refer to observable or measurable behavior

Mass media call attention to what is salient. Agenda setting occurs because:

A. The public is not aware of what is going on around the world. B. Technological innovation fractures the mass audience. C. Mass media must be selective in reporting the news. D. Mass media is a support system for one culture to dominate another.

If you use a questionnaire in which you ask your audience to rank the importance of items such as wisdom, freedom, equality, and faith, you are assessing their

A. beliefs. B. values. C. attitudes. D. politics.