Mass media call attention to what is salient. Agenda setting occurs because:

A. The public is not aware of what is going on around the world.
B. Technological innovation fractures the mass audience.
C. Mass media must be selective in reporting the news.
D. Mass media is a support system for one culture to dominate another.

C. Mass media must be selective in reporting the news.

Communication & Mass Media

You might also like to view...

The sound in film is generally geared to time

Indicate whether this statement is true or false.

Communication & Mass Media

In terms of conversation, "locally managed" means that

a. at least two people must participate in a conversation. b. the participants determine the topic, who gets to speak, for how long, and in what order. c. participants take turns exchanging messages. d. conversations have beginnings, middles, and endings. e. it is important to understand why the study of conversation has merit.

Communication & Mass Media