The last step in analyzing an ethical issue should be to identify the stakeholders

An abundance of media choices makes it imperative for marketers to

A) identify the media best suited to reach a target audience. B) rely mostly on non-media connectors to reach audiences. C) increase their advertising budgets on a regular basis. D) offer monetary incentives to connectors who will cover their stories. E) compete locally rather than nationwide.

Which type of contingent worker would work for a company on a long-term basis, presumably on an indefinite basis?

A) part-time employees B) temporary employees C) leased employees D) independent contractors