An abundance of media choices makes it imperative for marketers to
A) identify the media best suited to reach a target audience.
B) rely mostly on non-media connectors to reach audiences.
C) increase their advertising budgets on a regular basis.
D) offer monetary incentives to connectors who will cover their stories.
E) compete locally rather than nationwide.
A
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Use the following information to answer the question below. When Langston Corporation was formed on January 1, 20x5, the corporate charter provided for 100,000 shares of $10 par value common stock. The following transactions were among those engaged in by the corporation during its first month of operation: 1. The corporation issued 400 shares of stock to its lawyer in full payment of the $10,000
bill for assisting the company in drawing up its articles of incorporation and filing the proper papers with the state agency. 2. The company issued 16,000 shares of stock at a price of $50 per share. 3. The company issued 14,000 shares of stock in exchange for equipment that had a fair market value of $320,000. The entry to record transaction 3 is: A) Equipment 320,000 Common Stock 320,000 B) Common Stock 140,000 Equipment 140,000 C) Equipment 140,000 Common Stock 140,000 D) Equipment 320,000 Common Stock 140,000Additional Paid-in Capital 180,000
Licensing is the easiest way of entering a new market
Indicate whether the statement is true or false