A pulsating budget schedule means there is a level pulse of advertisements shown all year

Boson Corp. is introducing consumers to its new car with the help of an advertisement campaign. This introductory campaign most likely aims to affect the ________ stage of buyer-readiness

A) liking B) awareness C) preference D) insistence E) conviction

When Hewlett-Packard buys microchips from Intel to use in manufacturing computers and then exports the completed computers to Europe, ________ has occurred

A) indirect exporting of Intel's chips B) direct exporting of Intel's chips C) an intercorporate transfer of Intel's chips D) an intracorporate transfer of Intel's chips