Boson Corp. is introducing consumers to its new car with the help of an advertisement campaign. This introductory campaign most likely aims to affect the ________ stage of buyer-readiness
A) liking
B) awareness
C) preference
D) insistence
E) conviction
B
Business
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An annual publication that lists the top 50 marketing research firms BASED in the U.S. is known as:
A) World's Top 50 B) Research World's 50 C) The Honomichl Top 50 D) The J.C. Snead Global Top 50 E) none; there is no such report available
Business
The technology paradox is characterized by:
a. increase in high technology companies despite stagnant demand b. the capability of businesses to thrive despite the rapid pace of price decline c. increase in technology jobs despite the decrease in wages d. increasing volumes accompanied by increasing prices e. the recent decline in tech stocks despite increased interest in technology sector
Business