A ________ structure is the system of interrelated beliefs, preferences, expectations, and values that a person uses to define problems and events

Which of the following statements is true of the AIDA model?

a. It explains why public relations is the most important element in a promotional mix. b. It explains how all promotions influence purchase decisions. c. It discusses how consumers respond to marketing messages. d. It talks about marketing activities other than advertising, personal selling, and public relations.

In Service Operation, if too much emphasis is placed on 'Stability', what might the likely outcome be in terms of responsiveness to customer needs?

A. Customers needs will be met more easily because of the improved stability of the services with fewer failures to disrupt timely delivery B. From the information given, it is not possible to comment regarding the impact on responsiveness of over-emphasis on stability C. There is only likely to be a positive outcome from improved stability - the customers must be made fully aware of this and their expectations regarding responsiveness must be managed D. It is possible that responsiveness may suffer and customers needs may not be met within business timescales