Which of the following statements is true of the AIDA model?
a. It explains why public relations is the most important element in a promotional mix.
b. It explains how all promotions influence purchase decisions.
c. It discusses how consumers respond to marketing messages.
d. It talks about marketing activities other than advertising, personal selling, and public relations.
ANSWER: c
The AIDA model proposes that consumers respond to marketing messages in a cognitive, affective, and conative sequence.
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The combination of physical and mental presence is frequently referred to as
A) feedback B) attending C) hearing D) listening
This statement is designed to share your observations of another's actions in speci?c and observable terms
A) feeling message B) behavior description C) consequence statement D) request statement