Bob and Monique only purchase cars produced by General Motors. They also attend General Motors car shows, own General Motors merchandise, and encourage their friends and family to buy exclusively from General Motors
Their devotion to General Motors indicates that Bob and Monique belong to a ________.
A) cultural cohort
B) social class
C) reference group
D) brand community
E) corporate culture
D
Business
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One of the major functions of marketing research is monitoring current marketing programs
Indicate whether the statement is true or false
Business
Which of the following is a sourcing strategy in the global context?
A) use only local purchasing agents B) establish local purchasing offices C) purchase only from global suppliers D) assign domestic buyers for international purchasing
Business