One of the major functions of marketing research is monitoring current marketing programs
Indicate whether the statement is true or false
TRUE
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Which of the following statements about the salesperson's role in the organization is true?
A. The model of sales performance suggests that a worker's job performance is a function of five basic factors: (1) motivation, (2) aptitude, (3) role perception, (4) personal satisfaction and (5) skill level B. Role inaccuracy differs from role conflict and ambiguity because the salesperson does not know he is suffering from role inaccuracy C. If a salesperson has high motivation and aptitude, but low skill, the model of salesperson performance suggests that this salesperson will still exhibit a high level of performance D. A salesperson's role is the appropriate set of activities or behaviors he or she will perform as defined by the company's policies and procedures and its organizational culture E. Role ambiguity occurs when a salesperson believes the role demands of two or more of her role partners are incompatible
Sending unsolicited emails generally strengthens a relationship rather than damaging it
Indicate whether the statement is true or false