Which of the following price adjustment strategies involves reducing prices to reward customer responses such as volume purchases, paying early, or participating in sales-support programs?

The easiest measure of marketing public relations effectiveness is the ________

A) resultant effect on the company's sales figures B) effect it has on its market capitalization C) number of exposures carried by the media D) changes observed in consumers' brand knowledge E) impact it has on the company's market share

SSL/TLS provides security ________

A) between the sender and his or her e-mail server B) all the way between the sender and the receiver C) Both A and B D) Neither A nor B