As you explain and justify your request, you should try to point out how complying with the request could benefit the reader
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: Pointing out the benefit to the reader in complying with the message helps motivate the reader to take action.
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One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following is a positively oriented relevant brand need?
A) problem removal B) social approval C) normal depletion D) problem avoidance E) incomplete satisfaction
Rudolf is dealing with impending layoffs at work. Yesterday, at a pharmacy, he measured his blood pressure and it was high. He also notices that when he thinks about the future, his heart rate accelerates
Rudolf is demonstrating ________ symptoms of stress. A) psychological B) physiological C) behavioral D) personal E) reactive