A medium's format of delivery affects the distribution and presentation of the medium's content

If Greenacre is deeded by Person L to Person M for Person M's life, Person M has

a. a life estate. b. an estate in remainder. c. an estate in reversion. d. no interest.

The goal of positioning is to ________

A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly influence the firms' strategy E) help the firm anticipate what the actions of its competitors will be