While watching a segment on the news about the latest lottery winner, Rafe felt a deep yearning to win the lottery himself and wished he were in the winner's shoes. Rafe is experiencing __________.

The purpose of a personal reference is to establish the speaker’s authority over the audience

Indicate whether the statement is true or false.

Answer the following statement(s) true (T) or false (F)

1. Each of the mass media industries has its own unique history. 2. Each of the mass media industries began as a technological innovation. 3. Marketing innovations are developed in the second stage in the life cycle of a medium, after a technological innovation has been accepted by the public. 4. At its peak stage, a medium commands the most attention from the public. 5. During the decline stage, one medium loses audience acceptance because another medium provides the messages needed by the audience in a better way.