Which of the following is NOT an objective that drove the development and evolution of database technology?
A) The need to provide greater independence between programs and data
B) The desire to manage increasing complex data types and structures
C) The desire to require programmers to write all file handling functionality
D) The need to provide ever more powerful platforms for decision support applications
C
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McPherson Company is facing a $2 increase in the variable costs of producing one of its products for the upcoming year
As a result, the sales manager has made a proposal to increase the sales price of the product while increasing the advertising budget at the same time. The sales price increase will lower sales volume, but the other changes may help the company maintain its profit margin. McPherson has provided the following information regarding the current year results and the proposal made by the sales manager: Current Year Proposal Unit sales 28,000 20,000 Sales price per unit $48 $56 Variable cost per unit $34 $36 Fixed cost $76,000 $98,000 Relative to the current year, the sales manager's proposal will ________. A) decrease operating income by $8,000 B) increase contribution margin by $14,000 C) decrease the unit breakeven point D) decrease operating income by $14,000
Which of the following criteria relates to consumers seeing the brand association as personally relevant to them?
A) deliverability B) authenticity C) desirability D) differentiability E) feasibility