Which of the following criteria relates to consumers seeing the brand association as personally relevant to them?

Unearned revenue is a liability account

Indicate whether the statement is true or false

A firm with a cash conversion cycle of 175 days can stretch its average payment period from 30 days to 45 days. This will result in a/an ________

A) decrease of 30 days in the cash conversion cycle B) increase of 15 days in the cash conversion cycle C) decrease of 15 days in the cash conversion cycle D) increase of 30 days in the cash conversion cycle