Cape Sky Inc, an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attended by over one million fans and watched by approximately 300 million viewers worldwide
The Cape Sky logo and name are displayed throughout the race course. Cape Sky most likely sponsors this event in order to appeal to which of the following types of publics?
A) financial publics
B) citizen-action publics
C) government publics
D) general publics
E) internal publics
D
You might also like to view...
Provide two reasons why companies are shifting more of their marketing dollars to online advertising
What will be an ideal response?
It has been an informal rule for many years that nobody in the shipping department voluntarily works on the first Saturday in November at the W. W. Wright Company's East Texas plant because it is the first day of hunting season, a popular event
Henry, a new member of the shipping department, volunteers to work on this day. What is MOST LIKELY to happen to him? A) He will be punished for violating a group norm. B) He will win the support and admiration of coworkers. C) He will be formally reprimanded because of a rule violation. D) He will receive idiosyncrasy credit.