Provide two reasons why companies are shifting more of their marketing dollars to online advertising
What will be an ideal response?
As consumers spend more and more time online, companies are shifting more of their marketing dollars to online advertising to build brand sales or attract visitors to their Internet, mobile, and social media sites. The main forms of online advertising are display ads and search-related ads.
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The Frozen Lake Company issues $503,000 of 10%, 10-year bonds at 107 on March 31, 2017
The bond pays interest on March 31 and September 30. Assume that the company uses the straight-line method for amortization. The journal entry to record the first interest payment on September 30, 2017 includes a ________. A) debit to Cash for $25,150 B) debit to Interest Expense for $26,911 C) debit to Interest Expense for $23,389 D) credit to Premium on Bonds Payable for $1,761
Who is the originator of the message in the communication process?
a. the receiver b. the encoder c. the sender d. the communicator