How can marketers use elements of the marketing mix to improve product quality?
What will be an ideal response?
Product, place, price, and promotion are the elements of the marketing mix. Improving quality through the product element might mean improving customer service support, making it quicker and easier for customers to interact with the company and get the results they desire. Improving quality through place could involve improving on-time delivery to customers by reevaluating and modifying purchasing and delivery strategies. Improving quality through price involves offering a lower price, which means reducing the firm's costs. Finally, improving quality through promotion can mean making more information available to customers when and where they want it.
Business