What is the link between focused processes and specialization? What kinds of focus are possible?
What will be an ideal response?
Focused processes are a means of obtaining increased productivity through forms of specialization. Focus can take several forms, including concentrating on specific classes of customers, working only with products in selected product families, specializing in a specific service, or working with a narrow range of technology.
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Which statement is FALSE about soliciting customer feedback (including complaints)?
a. Most customers who have a complaint will not share it with the company. b. Most complaints will be shared with family and friends. c. Customer feedback can be sought via surveys or email/telephone contact. d. Most customers who have a complaint will share it with the company. e. It is important to provide customers with an opportunity to provide feedback.
Which of the following is true of a nonmultinational enterprise and its use of agents?
A. Its agents can only be individuals and not firms. B. Its agents are considered as subsidiaries. C. Its relationship with agents is solely governed by the laws of the parent's home country. D. Its agents have the authority to sell the parent's products or services in that country.