Which factor in the external environment IS the customer base?

A contractual sales force consists of part-time employees who work exclusively for the company

Indicate whether the statement is true or false

The Rogers – Shoemaker adoption model shows that

a. market segmentation is difficult and very risky for high involvement behaviors b. the reasons for a slow rate of adoption are too complex to be properly identified c. a sequence of steps must be gone through for adoption of a new behavior d. the "Stages of Change" model is not reliable e. messages aimed at blue-collar workers can also be used for seniors and pregnant women