The Rogers – Shoemaker adoption model shows that
a. market segmentation is difficult and very risky for high involvement behaviors
b. the reasons for a slow rate of adoption are too complex to be properly identified
c. a sequence of steps must be gone through for adoption of a new behavior
d. the "Stages of Change" model is not reliable
e. messages aimed at blue-collar workers can also be used for seniors and pregnant women
C
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In a(n) ________, the vast majority of people engages in simple agriculture and consumes most of their output
A) raw material economy B) subsistence economy C) industrializing economy D) emerging economy E) industrial economy
The four disadvantages of simulation are cost, its trial-and-error nature, time compression, and uniqueness
Indicate whether the statement is true or false