This term refers to people who reside within a particular country or single region

A) domestic publics
B) commune
C) global publics
D) multicultural publics
E) citizens

Answer: A

Communication & Mass Media

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The organizational pattern especially helpful for beginning at a particular point in time and continuing either forward or backward is the spatial pattern

Indicate whether the statement is true or false

Communication & Mass Media

In the text, the concept of “extendibility” means

a. Using the same look and feel in every magazine ad b. Using the same theme and common elements in two or more media c. Stretching the media buy for greater reach d. Use print as your base and adapt broadcast and other concepts to match the print

Communication & Mass Media