The sales department relies on the engineering department to send samples and quotes to prospective customers on a timely basis. The sales department may be considered the engineering department's internal customer

In a buying center, the influencer affects the buying decision by ______.

reviewing contracts and selecting the supplier negotiating the terms of the contract disseminating information to the other members of the buying center helping to define the specifications of what is to be purchased

Advertising is used mostly by ________

A) governments B) business firms C) social agencies D) independent professionals E) not-for-profit organizations