In a buying center, the influencer affects the buying decision by ______.
reviewing contracts and selecting the supplier
negotiating the terms of the contract
disseminating information to the other members of the buying center
helping to define the specifications of what is to be purchased
helping to define the specifications of what is to be purchased
You might also like to view...
Which of the following is a disadvantage of using focus groups to conduct primary research?
A) Observations made in focus groups must be augmented by detailed surveys over larger populations. B) Participants in focus groups are chosen at random, without considering their relevance to the subject. C) The setting in a focus group is considered by many to be artificial. D) The method does not attempt to discover the motives behind consumer behavior.
Mass customization is:
a. serving the mass market with standard products b. serving the mass market with products tailored to individuals c. serving different segments with the same product d. serving different segments with different products e. none of the above