Which of the following is a disadvantage of using focus groups to conduct primary research?
A) Observations made in focus groups must be augmented by detailed surveys over larger
populations.
B) Participants in focus groups are chosen at random, without considering their relevance to
the subject.
C) The setting in a focus group is considered by many to be artificial.
D) The method does not attempt to discover the motives behind consumer behavior.
C
You might also like to view...
A buyer is planning to purchase a property where he can operate a small mechanic's shop out of his home. He eventually finds a property he likes, and tells the listing agent his plans. However, after closing he finds out that there are deed restrictions that prevent him from operating such a business from his home. Which of the following is true?
A. Since the agent knew the buyer's intended use, the agent should have investigated whether it was feasible or informed the buyer that he or his agent should investigate it B. The agent represented the seller and did not have a duty of loyalty to the buyer C. The seller always has to disclose the zoning on the property D. The real estate agent was the one responsible for investigating deed restrictions
Ellie is referred to as a micromanager because she is a manager who ________
A) carefully monitors the work of group members B) has responsibility for small computers in the office C) enjoys punishing group members for small mistakes D) gives group members too much freedom