RBC Royal Bank wanted to evaluate the financial value of its substantial personal customer base to determine which type of customers were the most valuable to the bank
To do this, the bank looked at revenues and expenses from each of its financial products, including loans and credit card usage. To identify and then analyze this information, the bank utilized the MIS analysis technique called ________.
A) data warehousing
B) marketing research
C) probability sampling
D) data mining
E) market basket analyzing
D
You might also like to view...
When integrating visuals into documents:
a- use 3-D graphics as much as possible. b- avoid simplifying (combing) categories so the audience will see all the data. c-use pie charts to graphically depict percentage breakdowns. d- include diagrams and maps where appropriate, but exclude photographs
Using thousands of suppliers is
A. Johnson, TRW, and Bosch's idea. B. preferable to having only 100's of suppliers. C. making Toyota vulnerable to an overly complex supply chain. D. better for global auto parts suppliers.