Using thousands of suppliers is
A. Johnson, TRW, and Bosch's idea.
B. preferable to having only 100's of suppliers.
C. making Toyota vulnerable to an overly complex supply chain.
D. better for global auto parts suppliers.
Answer: C. making Toyota vulnerable to an overly complex supply chain.
Business
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Coupons are the oldest and most widely used form of sales promotion.
Indicate whether the statement is true or false.
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MPR professionals should monitor blog posts because they can perform all of the following functions EXCEPT
A) providing psychographic data. B) acting like a media mention. C) spurring word-of-mouth. D) increasing product sales. E) analyzing new products.
Business