Bunching is
A) running multiple condensed versions of an ad after the original has been introduced.
B) using less-expensive media to promote a campaign that's already run.
C) scheduling ads in intensive bursts.
D) promoting a product during a specific, limited period.
Answer: D
Communication & Mass Media
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What is still the main mass medium in the poorest countries?
a. Television b. Newspapers c. The Internet d. Radio
Communication & Mass Media
Brand identity is:
a. The company's presentation of itself b. How the public perceives the company c. The reputation of the company d. None of the choices
Communication & Mass Media