In handling uncertainty in decision modeling, the optimistic approach assumes

A) the best possible outcome of most alternatives will occur.
B) the best possible outcome of some alternatives will occur.
C) the best possible outcome of each alternative will occur.
D) the best possible outcome of one alternative will occur.

C

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List and describe the forces affecting local integration and global marketing

What will be an ideal response?

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In discriminant analysis, we can obtain some idea of the relative importance of the variables by ________

A) examining the absolute magnitude of the standardized discriminant function coefficients B) examining the structure correlations, or canonical loadings or discriminant loadings C) examining the unstandardized discriminant function coefficients D) A and B are correct

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