List and describe the forces affecting local integration and global marketing
What will be an ideal response?
The forces affecting local integration and global marketing are (a) Multilateral Trade Agreements such as NAFTA which has expanded trade among the United States, Canada, and Mexico; (b) converging market needs and wants and the information revolution: the development of technology has a considerable impact on the market needs and wants; (c) transportation and communication improvements: the technology for transportation and communication is changing rapidly; (d) product development costs: new products require major investments and considerable time; (e) world economic trends: growing economies worldwide have an impact on global marketing; and (f) leverage: it is an advantage that a company enjoys by virtue of having experience in more than one country.
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Indicate whether the statement is true or false
Corporations react to the various pressures and constituencies connected to the topic of social responsibility in different ways. Defenders ________
A) actively seek legal loopholes in conducting their business B) abide by the letter of the law C) make changes when they feel pressurized by constituencies D) anticipate harmful consequences independent of pressures and laws