According to Ogden and Richards, the three elements necessary for communication are _______
a. interpreter, symbol, and referent
b. sender, interpreter, and receiver
c. sender, receiver, and message
d. symbol, sender, and receiver
a
Communication & Mass Media
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According to the textbook, undermotivated listeners tend to:
a. turn off rather than listen to dull content. b. turn off when faced with uninspired delivery. c. avoid taking notes. d. all of the above are traits of unmotivated listeners
Communication & Mass Media
Data mining is important in advertising because it _______________
a) enables advertisers to use a variety of media at once b) enables more targeted advertising c) directly increases consumer needs d) serves a broader audience
Communication & Mass Media