Data mining is important in advertising because it _______________
a) enables advertisers to use a variety of media at once
b) enables more targeted advertising
c) directly increases consumer needs
d) serves a broader audience
Answer: B
Communication & Mass Media
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Andrey's speech is on her favorite classic rock band, Aerosmith. She wants to talk about their musical style, their biggest hits, and their personal challenges. Andrey's topic is well suited for which pattern?
a. Topical b. Spatial c. Temporal d. Comparative
Communication & Mass Media
Explain why entertainment is not the only purpose of a speech for a special occasion.
What will be an ideal response?
Communication & Mass Media