Thematic analysis is based on participants' conceptions of their communication. Themes are designated by the criteria of:
A. internal validity, external validity, and triangulation.
B. coding, categorizing, and interpreting.
C. reliability, validity, and credibility.
D. data triangulation, interdisciplinary triangulation, and investigator triangulation.
E. recurrence, repetition, and forcefulness.
Answer: E
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The finding that as people move through the stages of behavior change the perceived importance of the pros of the behavior changes increases at a greater rate than the perceived importance of the cons decreases is called:
a. decisional balance b. decisional imbalance c. decisional balance negativity d. decisional balance asymmetry
In the context of data-gathering methods, which of the following describes scaled items?
A) ?They encourage respondents to elaborate on their opinions.
B) ?They gather information only on the demographic data of an audience.
C) ?They measure the direction or intensity of respondents' feelings.
D) ?They require respondents to choose between two answers.