In the context of data-gathering methods, which of the following describes scaled items?

A) ?They encourage respondents to elaborate on their opinions.
B) ?They gather information only on the demographic data of an audience.
C) ?They measure the direction or intensity of respondents' feelings.
D) ?They require respondents to choose between two answers.

Ans: C) ?They measure the direction or intensity of respondents' feelings.

Communication & Mass Media

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Sam gets frustrated with his girlfriend, Carmen. It seems that whenever they make plans to do something or be somewhere, Carmen either is late or has scheduled something else at the same time

Further, when he goes to her family's home, her Brazilian parents are just as bad. What seems to be the cultural crux of Sam's problem? a. Sam is monomic. b. Carmen is polymonic. c. Sam is chronemic. d. Carmen is polychronic.

Communication & Mass Media

Which of the following actions best describes decoding?

A) putting thoughts, ideas, and feelings into words and messages B) filtering messages through past experiences C) minimizing external and psychological noise D) interpreting ideas, feelings, and thoughts that have been translated into a code

Communication & Mass Media