The direct charge-off method of recognizing uncollectible accounts is not in accordance with good accounting practice

__________ allows an advertiser to create an association between a product and a consumer, as opposed to its competition.

a. Positioning b. Bonding c. Target marketing d. Focus groups e. IMC

A retailer can increase its return on assets by increasing its _____

a. financial leverage b. asset turnover c. debt d. cost of goods sold