Business marketing deals with the purchase and sale of goods and services intended for _____
a. personal use
b. industrial use
c. gifting
d. individual needs
ANSWER: b
Business marketing is the marketing of goods andservices to individuals and organizations for purposes other than personal consumption. A business product, or industrial product, is used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers.
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Joe is a computer service technician. People in his neighborhood usually depend on his suggestions for purchasing any computer accessory or hardware, as they believe that he has access to far more information on computer technology than the average
consumer. The neighbors are also aware that Joe has the required knowledge and background for understanding the technical properties of the products. Within this context, Joe can be called a(n) ________. A) transactional leader B) opinion leader C) role model D) gate-keeper E) international marketer
The CEO of SwiftLink spends one week each month going to sales appointments with various salespeople in the company. In addition to assisting the salespeople with presentations, a likely reason the CEO goes on sales calls is to:
A) gather information on customer needs and preferences B) deduct mileage on his vehicle as a way to offset taxes C) undercut the salespeople in underperforming divisions of SwiftLink D) ensure that the salespeople do not give volume discount pricing E) trade information to customers in exchange for information on competitors