Haddock Partiers was once the premier supplier of party-equipment for a range of occasions in
the Dallas area.
However, post-recession Haddock has seen a slump in sales and is planning to
slash the profit margins on most of its products to the bare minimum so that it can tide over the
difficult market situation. Which of the following pricing objectives would best serve Haddock
Partiers?
A) profit maximization pricing objective
B) survival pricing objective
C) market share maximization pricing objective
D) product-quality leadership maximization objective
B
You might also like to view...
Describe precisely how an activist organization like Greenpeace can act as a reference group. Furnish a specific example of a way in which Greenpeace has influenced an organization
What will be an ideal response?
Under the Equal Credit Opportunity Act, lenders may not use a numeric scoring system for deciding who may or may not receive credit
Indicate whether the statement is true or false.