Which of the following is most likely a true statement regarding prospecting?
A) Personal observation is an unlikely prospecting technique.
B) Cold call prospecting is a systematic approach to identifying prospects.
C) The response rate for e-mails is high, so they are a valid source of prospects.
D) A salesperson cannot afford to spend time calling on persons who are not legitimate prospects.
E) Networking should be avoided as a source of prospects because it is unprofessional to mix business and friendship.
D
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In a communication process, a receiver assigns meaning to the symbols encoded by a company in its advertisements through a process known as ________
A) integrating B) reciprocating C) acknowledging D) decoding E) coordinating
The duties of inside salespeople may overlap heavily with the duties of:
A) sales managers B) account managers C) product developers D) supply buyers E) internal auditors