In a communication process, a receiver assigns meaning to the symbols encoded by a company in its advertisements through a process known as ________

Arm & Hammer began as a producer of baking soda. Now the company manufactures detergents, deodorants, and fabric softeners under the Arm & Hammer brand name. Arm & Hammer uses a ________ strategy

A) brand extension B) product line contraction C) downward line stretch D) cannibalization E) cobranding

The J. M. Smuckers Company makes jams, jellies, fruit spreads, and ice cream toppings. All of these products are sold using the Smuckers brand name. This company uses a(n) ________ strategy

A) store brand B) private-label brand C) cobranding D) ingredient branding E) family brand