Arm & Hammer began as a producer of baking soda. Now the company manufactures detergents, deodorants, and fabric softeners under the Arm & Hammer brand name. Arm & Hammer uses a ________ strategy

The type of appraisal in which employees are evaluated by their managers, peers, and subordinates is called the 360-degree assessment.

a. True b. False

Axe, a brand of male grooming products targeted at males aged 18-24, focused its marketing mix on creating a Web presence before launching a more traditional advertising campaign that included television advertising

The decision to focus on the Web at first was based on ________. A) the reach of the Internet among the general population B) the hope of securing more easily measurable data from viral marketing C) the target's level of familiarity with the media D) the high CPM of network advertising E) the ineffectiveness of using broadcast to reach mass markets