Since its innovations in Internet retailing, Amazon has implemented several innovations, especially in processes and approaches to marketing its products. Its most recent innovation, the Amazon Kindle, is described in the chapter Opening Case. Which of the following methods of generating innovations described in the chapter would the Kindle illustrate?
a. Innovation through international joint venture.
b. Internal innovation.
c. Innovation through cooperative strategies.
d. Innovation through acquisitions.
Answer: b. Internal innovation.
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In selecting a good brand name, which of the following are desirable?
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A dirty float is
A) when the value of a currency is pegged relative to the value of one other currency. B) when the value of a currency is allowed to fluctuate against all other currencies. C) when countries intervene in foreign exchange markets in an attempt to influence their exchange rates by buying and selling foreign assets. D) when the value of a currency is pegged relative to an anchor currency.