In selecting a good brand name, which of the following are desirable?
a. names that suggest low price
b. names that suggest something about the customer
c. names that are creative
d. names that are easy to translate into other languages
Ans: d. names that are easy to translate into other languages
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When production exceeds sales,
a. ending inventory under variable costing will exceed ending inventory under absorption costing. b. ending inventory under absorption costing will exceed ending inventory under variable costing. c. ending inventory under absorption costing will be equal to ending inventory under variable costing. d. ending inventory under absorption costing may exceed, be equal to, or be less than ending inventory under variable costing.
In order to effectively use MPR, marketers must
A) double their advertising efforts. B) focus their attention solely on new media. C) look beyond advertising media. D) become journalists. E) bypass connectors and communicate directly to consumers.