Bennett's paper was one of the first to use the practice of "news beats" which were
A) a "black mark" against a reporter who failed to beat the competition in reporting a story.
B) a regular or recurring theme or topic that would periodically show up in news coverage.
C) a subject or part of the city a reporter was assigned to cover for the sake of gathering news.
D) a token reward and recognition to a reporter who got a story before competing papers did.
Answer: C
Communication & Mass Media
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__________ are small groups interviewed in loosely structured ways for opinion and reactions
Fill in the blank with correct word
Communication & Mass Media
What Yale psychologist studied World War II propaganda and developed a model of mass communication: who says what, in which channel, to whom, with what effect?
A) Walter Lippmann B) Harold Lasswell C) W.P. Davison D) Paul Lazarsfeld
Communication & Mass Media