What Yale psychologist studied World War II propaganda and developed a model of mass communication: who says what, in which channel, to whom, with what effect?
A) Walter Lippmann
B) Harold Lasswell
C) W.P. Davison
D) Paul Lazarsfeld
Answer: B
Communication & Mass Media
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You don't receive meaning, you _______ meaning
a. ignore b. create c. measure d. dictate
Communication & Mass Media
All of the following are elements of the root culture perspective EXCEPT
A) Organizational culture is a communicative construction B) Organizational culture consists of subcultures and countercultures C) Organizational culture starts with management D) Both B and C
Communication & Mass Media