One result of globalization is the increasing need for organizations to tailor their products and services to local preferences

Companies often establish largely independent, self-contained units in each of its national markets to implement a ________ strategy

A) retrenchment B) global C) multinational D) blue ocean

A deep commitment to repurchase or repatronize a preferred product/service continually in the future, thereby causing repetitive same-brand or same brand-set purchasing, despite situational influences and marketing efforts that have the potential to

cause switching behavior best describes A) buyer commitment. B) branding. C) customer loyalty. D) behavioral targeting.